Embrace Change

Embrace Change

Objectively speaking, Ye Haifeng remark is not true. However, we should also see that in the past few years, including Gome, Suning, Haier, etc., traditional companies are constantly influx of e-commerce. But unfortunately, many years, these companies are either mediocre, or simply defeated.

Wheat bags have become an exception, a trade and processing enterprises from the traditional e-commerce businesses transition to the mainstream success of the exception. Today, few outsiders know is that before the wheat bags, Ye Haifeng companies in the country's development has been achieved by opening stores. By 2007, the franchise has more than 70. These stores have brought more than 95% of the performance. In the suit opened on chanel wallets called a "wheat bags," the network store, the Ye Haifeng to the company's positioning: e-commerce and traditional franchise with two legs to walk.

Then the edge of West Lake in Hangzhou, a chance encounter changed Ye Haifeng. This man is originally a local well-known franchise brand general manager, because the release of its competitors, listen to the rumors of funds strand breaks, franchisees who have demands the return of refunds, resulting in bankruptcy within one day.

This time the encounter, so that Ye Haifeng recognize that in the absence of powerful control capabilities, companies joined the blind development, will be very dangerous, any sign of trouble, are likely to allow enterprises to successfully return a basketful.

Thus, in 2008, Ye Haifeng made "no longer the development of franchise, let it burn itself out" decision, began to focus on the development of e-commerce. Of course, the so-called "e-commerce" refers to more bags of wheat Taobao. That year, wheat bags in Taobao to achieve more than 2.8 million in revenue.

This time, the ongoing profit model of Taobao, the introduction of a variety of advertising models. Ye Haifeng heard that a friend in the cast above 70 million of advertising to achieve a good response, after 2009, a son to all sales in 2008 as an advertising investment. Sure enough, in 2009, the annual income of wheat bags exceeded 10 million yuan.