In 2010, wheat bags in Taobao's advertising has been appended to the 2000 to 3000 million year achieved sales of 150 million yuan.
This is an experience, so that Ye Haifeng then realize the truth: the traditional companies want to do something in the field of electronic commerce, it must warrior arm, e-commerce and traditional channels of completely separated. Because of the short term to bring the value of the emerging e-commerce will certainly be far less than the size of the traditional channels has become to bring value. Otherwise, when companies make decisions likely to bring fear to the traditional channels, the impact of varying degrees of neglect and sacrifice the interests of commerce, thus affecting the long-term development of e-commerce. On the contrary, only for e-business from the start with an independent personality, independent decision-making, it may not have any burden, easier to grow.
Although Taobao developed rapidly, but Ye Haifeng not met. Ye Haifeng clear: no one platform will not allow the emergence of a certain category in a dominant position. In order to maintain the vitality and competitiveness of the platform, Taobao will always be conscious of the big chanel wallets checks and balances. Therefore, once developed to a certain extent, wheat bags to maintain rapid growth, it will become more difficult.
Because of this, from the beginning, wheat Classic Chanel Handbag on the establishment of an independent B2C websites, and Taobao, "in parallel." Compared with Taobao, the biggest advantage is the official website, can be more personalized, grasp the trend for fashion and also stronger.
This practice is not uncommon in the industry, including McCaw, VANCL, scouring music and other mainstream B2C are trying to do. However, only a wheat bag is done either on or B2C Taobao official website of the size of the industry have done the first place.
Ye Haifeng approach or "independence" principle: Taobao and B2C official website from the organizational structure, operations and KPI evaluation team have done on the independent. Now, in the wheat bags $ 300 million in 2010 sales, Taobao and B2C official website of the contribution to the almost equally divided.
